SouthWind needed a new catalog to feature their new products. A solid black cover was used to set the catalog apart. Finishing touches such as foiling, embossing, and die cutting we used to enhance the overall design.
Metallic foiling and embossing highlight the company name and create a three-dimensional effect. Die-cut windows reveal and highlight full color images. The catalog is also perfect bound to create a streamlined booklet. All of these features work together to create a catalog that projects value. The result is a simple design that highlights their products in a modern and unexpected way.
This catalog is a great example of how less can be more. The design is clean and approachable by keeping the finishing touches to a minimum.
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