Get What You Expect From Your Print Project
To “Get what you expect” requires an expectation; a belief that something will occur in the future. An experienced graphic designer peers with satisfaction at her screen after the final touches to a brochure [...]
There’s black ink, rich black, and Vantablack
Now that we’ve set the mood, let’s talk about black ink What is black, anyway? Conceptually, “black” isn’t a color, it’s the absence (or near absence) of light waves reaching your eyeball. This happens by either [...]
Digital vs. Offset in 180 Seconds
Digital vs. Offset: Terms of Art It’s tricky to talk about digital vs. offset printing because the terminology is either imprecise or obscure. Virtually all printing begins with a “digital” file, and web-based messaging [...]
Gandy Printers won a trophy at the Tally Awards; but that’s not the point.
Several years ago a friend asked for help with a sponsorship for Capital City Youth Services; specifically printing for their Tally Awards. He’s a longtime customer and made a quick pitch why he was [...]
PANTONE® Color of the Year, 2017 – “Greenery”
Pantone LLC, the global authority on color, has designated PANTONE® 15-0343 “Greenery” as Color of the Year for 2017. The company describes “a refreshing and revitalizing shade, Greenery is symbolic of new beginnings.” Never at a [...]
Gandy Printers Completes $1.1M Equipment Upgrade
Final touches over the Holidays mark the completion of a year-long overhaul here at Gandy Printers. New and upgraded equipment has made every area of our shop faster and more reliable. “My father built Gandy Printers up [...]
Printed Text Makes You Smarter; Science Proves It
Does printed text convey your message more effectively? Yes, according to a study published in the International Journal of Educational Research. The 2013 study measured higher comprehension rates among students who read printed text compared to their cohort reading [...]